About Optimax

If you’re managing multiple suppliers, chasing availability or unsure if you’re getting the right price, buying packing essentials can quickly become time-consuming and inconsistent.

Optimax brings together a wide range of products from trusted brands, alongside our own range of high-quality, cost-effective powered equipment, all in one easy-to-use online platform.  With clear product information, consistent availability and straight forward online ordering, the focus is on simplicity and reliability – so you can order what you need, when you need it, with confidence – helping you keep operations running smoothly.

"We focus on the everyday essentials, including:"

• Packaging consumables like tapes, labels, strapping, pallet wrap, shrink film and protective packaging used in daily packing and dispatch

• Everyday packaging equipment including tape dispensers, strapping tools, shrink-wrap equipment and other practical tools that make packing faster and more consistent

• Simple fulfilment equipment such as pack benches, trolleys and basic handling equipment that support efficient day-to-day operations

All products on Optimax are tried, tested, and ready to go – no complex specifications, no unnecessary customisation, and no long lead times, simply dependable products that work across a wide range of packing and fulfilment environments.

Built for straightforward buying

Optimax is designed to make buying easy. Clear product information, consistent availability and straightforward online ordering mean you can quickly find what you need, place orders with confidence and focus on running your business.

Reliable products, backed by experience

While Optimax is digital-first, it is backed by the experience and capability of the Southgate Group. That means robust sourcing, dependable supply and access to servicing and support when required – making it easier to buy the essentials your operation depends on.

Packaging and Fulfilment Essentials

• Search the Optimax portal and order the everyday packaging products you need – with next-day delivery available when you register.

• Find the packaging and consumables you use every day – register for simple ordering and next-day delivery.